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I work for Toys for Bob / Activision. Posts here are my personal views, and do not necessarily reflect that of my employer. 

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Wednesday, May 23, 2012

How Skylanders Got Boys Playing With Girl Characters

Here is my interview with Andy of WIRED Geekdad from last year: http://www.wired.com/geekdad/2012/05/fgtv-interviews-i-wei-huang/




At the time, we really had no idea how well Skylanders, let alone girl characters within Skylanders would sell. It feels great to know now that our instincts were correct, some of the female Skylanders are the most loved characters among boys, girls, and parents alike!


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